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The Branding of Polaroid

http://giam.typepad.com/the_branding_of_polaroid_/

How we beat Eastman Kodak and its little yellow boxes at point of purchase despite a clunky produt and an irrelevant corporate name.

This entry was posted Wednesday, June 23rd, 2004 at 9:02 pm and is filed under Random Thoughts. You can skip to the end and leave a response. Pinging is currently not allowed.

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